Thursday, November 11, 2010


Forever 21 is big news in the states and they have over 460 stores world-wide. It is very much fast-fashion, with bright, loud stores packed to the seems with endless rails of multi-coloured wares. They are opening in Birmingham and Ireland this year and are planning to make to move to London next year. In the mean time British customers can now shop on their website - www.forever21.com.

As a multi-national company could be expected to do, they went hard with the launch, recruiting Amber Le Bon as the face of the European launch, who opened and closed the show and said she was "thrilled" to be working with the brand.

As for the clothes themselves, in the words of my friend who shall remain anonymous, "I liked it but for all the wrong reasons." YoN thinks this is because said friend has decided to go to Glasto this year as a 90s hippy and spotted some bell-bottoms and maxi-dresses that wouldn't have looked out of place at a fancy-dress party. Sadly they also lose points for there being about 5 men at the party and most of them were gay which meant we were all drunk and had no one to flirt with.


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